Solutions for the millennial segment
We offer a number of Visa Performance Solutions engagements and Visa tools aimed at helping you improve service and customer experience to attract and retain millennial customers.
- Visa Performance Solutions digital functionality benchmark
- Visa Performance Solutions customer experience engagement
- Visa Mobile Rewards Redemption
- Visa Product Portal
Digital functionality benchmark
Our Digital Functionality benchmark measures client acquisition and servicing functionality. This allows clients to build digital capabilities to improve portfolio performance, provide seamless customer interactions and reduce operational costs by redirecting traffic to cost efficient channels. Scope includes:
- Desktop and mobile devices
- New to bank and existing customers
- Consumer credit cards
- Benchmarking vs. US peers, and leading global players (if applicable)
Customer experience engagement
Visa Performance Solutions offers custom engagements to improve customer experience, with a focus on digital channels. Such engagements could include: Mapping current-state customer journeys and creating optimal future states via:
- Touchpoint and communication channel integration
- Enhanced cardholder engagement strategies
- Proactive and reactive call center and digital customer service strategies
- Key metrics, measurement platforms, and ongoing performance analytics based on existing segmentation
Mobile rewards redemption
Increase millennial cardholder engagement by enabling rewards redemption at point of sale via mobile. Using Visa’s solution, cardholders who make purchases with their Visa card linked to a rewards program can receive a notification on their mobile device within seconds after their purchase, inviting them to redeem points. If they reply ‘yes’, their points are redeemed, and a statement credit is posted to their Visa card.
Drive customer awareness and engagement by using Visa's product portal to create an issuer-branded digital platform for millennial cardholders to access personalized card benefits and offers. This white-label customer service website serves as a “one-stop shop” for cardholders to view benefits/offers on their card, and enables a seamless experience on desktop, tablet and mobile versions.